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MARCH 1994 state Library- of Nortr»rarolina VOLUME 1, ISSUE 7 / $5.00 PhilantbroDvJoumal Sreci^ Repoct North Carolina Ftp RAISING Changes in the fundraising cli mate have brought about changes in large capital cam paigns. To track some of the trends in North Carolina, the Philanthropy Journal talked to some Tar Heel experts. By Barbara Solow A Ithough the basic rules /\ for ninniug large capital / 1 campaigns have re mained intact, experts have seen changes in the style and substance Refining the model Tar Heel capital campaigns adapt to new environment of major nonprofit fundraising efforts. Lower corporate donations, increasin^y scarce volunteer lead ership and new strategies such as planned giving are among the trends identified by some of North Carolina’s major fimdraising firms. The growing needs of the state’s estimated 15,000 nonprofits have led to an explosion in the number of capital campaigns. With goals no longer limited to bricks- and-mortar building projects, cam paigns now cover everything from endowments to social service pro grams. A1991 study by the Greater Tri angle Community Foundation re vealed more than 100 area nonprofits were conducting or pianning fundrais ing drives for build ings, endowments Nonprofits shore their experience with capital campaigns. Page 16. and new pro- That number did not include campaigns underway at the region’s three major research uni versities. While some communities have responded by organizing review boards that approve and schedule capital campaigns, others have relied on new fundraising strate gies to identify donors and enlist volunteer leaders. In the more than 10 years that he has been working as fundrais ing counsel for nonprofits, Whitney Look for CAPITAL, page 15 Nonprofits launching capital campaigns have to deal with the unexpected. Here, on the day of a winter storm, supporters of the Charlotte Arts & Science Council kick off a fundraiser featuring Seymour the iguana. Photo by Nancy Pierce Southern culture Making the ask, gracefully Fundraisers who have been here for years, and those who are relatively new to the state, agree that fund raising in North Carolina is friend lier than in other parts of the coun try. But that doesn’t always mean it’s easier. By Katherine Noble Fundraising experts predicted the 1990s would bring revolutionary change to the profession. Whether or not that proves true, the art of asking for money in North Carolina isn’t likely to change anytime soon. Tar Heel fundraisers new and old take pride in perpetuating a tradition as old as the South itself. “The expression ‘Southern hospitali ty’ is more than just a cliche; it’s true,” says Audi Sohbe, associate director of the annual fund at University of North Carolina at Chapel Hill. “It comes through all aspects of what we do in phil- Look for CULTURE, page 24 Special Report North Carolina is rich in fundraising resources* 15,000 nonprofits, 749 foundations with more than $1 billion m assets, and a host of corporate grantmakers and fundraising professionals and volunteers. Stories In This Srecuu. Issue On Fundraising iNauDE: • Tar Heel software helps track, court donors. Page 3. • Community boards review campaigns. Page 8. • Donor forums connect grantmakers. Page 12. • Inside look at a capital campaign. Page 14. • RDU has lOth-best fundraising climate in U.S„ Page 14. • N.C, capital campaigns total $1.9 billion, Page 16. Change agents Junior League helps build conununity The Junior League has become a major source of voluntarism and a major force for social change in North Carolina. The League invests dollars and time in improving communities, and increasingly is working to bring community leaders together. By Todd Cohen / n Wilmington, families in pain have a sure friend. The Domestic Violence Shelter, the offspring of two separate agencies, was formed in 1985 for the express purpose of making heip for troubied families more accessibie and effective. In Winston-Salem, parents in need of dependabie child care ser vices can contact the Work/Famiiy Resources Center, which helps par ents assess and find child care. The agency, formed two years ago, also trains day-care givers and providers. In both cases, the matchmaker was the Junior League, which con tinues to support each of the non profits with dollars and volunteers. Long considered mainly a social organization for women with time on their hands, the Junior League for the most part has shattered that uninformed perception. The nation- ai organiza tion, which has 10 chapters and 4,500 members in North Caro- iina, boisters the communi ties it serves with a professionally trained corps of voiunteers and fundraisers who quietly but effective ly make change happen. They serve on nonprofit boards and carry out everyday chores. They raise money tor community projects, usualiy those in which members are volun teering. And they act as catalysts for new initiatives that bring together community ieaders and puhiic and Look for LEAGUE, page 22 Mary-Stuart Brooks, Charlotte Junior League President NONPROFITS Careers 30 Connections 3 Corporate Giving 12 Grants and Gifts 18 In March 19 Job Opportunities 27 Opinion 10 People 18 R.S.VR 19 Professional Services...28 Technology 3 Raising dollars for kids' insurance With government and corporate funds in hand, the Caring Program tor Children in Durham is looking to businesses and corporations. Page 4 FOUNDATIONS * * ■ — Hampton quits Bryan Foundation After five years as its first executive director, Rob Hampton has resigned. The foundation has sus pended its spring grant cycle. • Page 6 VOLUNTEERS Writers teach thinking skills A nonprofit writers is helping homeless people and others develop criti cal thinking skills through writing. Page 8 FUND RAISING Bowman Gray raises sights The new development chief at the medical school and hospital com plex at Wake Forest University has ambitious plans. Page 14
Philanthropy Journal of North Carolina (Raleigh, N.C.)
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March 1, 1994, edition 1
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